All Book Download,|Business Techniques for Professional Digital Photographers | Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession. What a great overview. This book has been extremely helpful in evaluating what I can do with what I have - since I don't have unlimited financial resources for a start up business. I like the way Kirk details needed equipment, working environment and client expectations in the various fields of photography. I think it'll be a time saver for where I put my focus rather than casting about by trial and error and losing precious time. Kirk Tuck's COMMERCIAL PHOTOGRAPHY HANDBOOK: BUSINESS TECHNIQUES FOR PROFESSIONAL DIGITAL PHOTOGRAPHERS provides a history of commercial photography and discussions of licensing fees, pricing, legal aspects of commercial photography, and more. Everything from stock photos to marketing and developing a portfolio provide all the basics for those who would enter the commercial realm. This outstanding photography guide is a top pick for any photographer's reference collection, blending color photo examples throughout with fine discussions of professional techniques.
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